Living conditions have improved significantly for many people in large areas of the world and in Europe. It is one of the many reasons that has led to pets playing an increasingly important role for many people. Today, over 80 million households in Europe are estimated to have at least one pet. With over 100 million animals, cats are currently the most represented household pet species. Then there are about 85 million dogs, 50 million birds, 30 million rodents, 17 million fish, and 8 million reptiles.
Today, household pets are generally recognised family members. Ensuring their well-being and health is important for the owners. A balanced and wholesome diet is an important component for healthy and vital pets. The production process know-how and the raw materials used for pet food are usually adapted from the food industry. Thus a majority of developers come from the food sector.