Ibbenbüren/Germany, November 2025 – Red Rabbit and the Crespel & Deiters Group are setting new standards in product development for the food industry. At this year’s Fi Europe, the two companies will present innovative technologies and tools that enable product developers to not only implement their ideas more quickly, but also tailor them to the specific needs of the market. At the heart of the collaboration is the linking of the Functional Ingredient Navigator (FIN) – an ingredients database for Crespel & Deiters’ Loryma brand – with Red Rabbit’s AI-supported product development software nextfood.ai. At booth 71C34, the partners will give a live demo showing how artificial intelligence can rapidly accelerate and improve product development in the food industry using real data.

The Hamburg-based innovation agency Red Rabbit has developed nextfood.ai, a platform that reduces innovation processes to just a few minutes. The application guides product developers through a seamless workflow by first identifying market trends at an early stage using one of the world’s largest insight databases. A product generator then quickly creates compelling concepts, including designs and recipe suggestions. Next, the assessment module compares the developed product concepts with synthetic target groups in a single step, thus minimising the risk of failure. In addition, a targeted laboratory approach enables validation from recipe optimisation to test production of small batches.

Linking recipe ideas with versatile ingredients

With FIN, the Crespel & Deiters Group provides food manufacturers with a digital navigator that reveals connections between ingredients and opportunities for optimising the manufacturing process, and quality of the end product. By combining it with nextfood.ai, R&D teams can move directly from an idea or identified trend to feasible recipes and suitable functional solutions – including texture, stability and process advantages that eliminate the need for long pilot phases, thus accelerating market launch.

More hits, fewer flops

While the food industry is under intense pressure to innovate, the majority of new product launches fail to achieve market success. Here, the combined approach of AI-supported trend recognition, rapid concept development, tailored ingredient selection and early consumer testing helps ensure market relevance, increasing the speed from initial idea to launch, and therefore the chances of success.

“Our forward-looking concept bridges the gap between inspiration and industrial feasibility,” says Christopher Busch, Head of R&D at Crespel & Deiters Group. “With FIN, we deliver the right ingredient intelligence, while nextfood.ai brings speed and evidence to the concept phase. The result is overwhelming: better products in less time and thus a decisive competitive advantage.”

“Anyone who wants to keep pace with product development in the future will not get ahead without the support of artificial intelligence. Our platform shortens cycles from several weeks to just a few days,“ adds Jochen Matzer, co-founder of nextfood.ai. ”Combined with a database such as FIN, a good concept quickly becomes a robust recipe that, after testing in a real-world laboratory, is ready for production and scale-up.”

Live at Fi Europe 2025

Loryma and nextfood.ai will demonstrate the application live for the first time at FiE 2025 at the Loryma booth 71C34. Appointments for individual demos can be made in advance or on site.

About Red Rabbit and nextfood.ai:
Red Rabbit is a Hamburg-based innovation agency for food and beverages and developer of nextfood.ai – the AI-powered platform for fast, accurate product development in the food industry. nextfood.ai drastically shortens innovation cycles and seamlessly guides R&D teams from idea to concept, validated by current market research data. Driven by strategic thinking, entrepreneurial spirit, and rapid implementation, nextfood.ai combines inspiration with industrial feasibility – for market- relevant products that precisely meet expectations and ensure sustainable growth.

Further information: www.red-rabbit.de

About Loryma:
Within the Crespel & Deiters Group, Loryma is the specialist for food products with comprehensive expertise in research and development. Loryma offers innovative solutions for products in the areas of baked goods & pasta, confectionery, breading, active nutrition and plantification. The team advises its customers in the food industry on the multifunctionality of ingredients and supports them in product development and improvement.
The group’s high-quality, functional ingredients, such as wheat proteins, native and modified wheat starch, and extrudates, add value to end products.

Further information: www.loryma.de or LinkedIn.

About Crespel & Deiters Group:
The Crespel & Deiters Group is an owner-managed, globally active company and one of the leading producers of wheat starches and wheat proteins in Europe. The company has been producing at its headquarters in Ibbenbüren, Germany, for over 160 years, using state-of-the-art technologies, sustainable processes and great innovative strength. From wheat-based raw materials, the brands Loryma, C&D Corrugating & Paper, C&D Technical Applications, Trigea and Crespeo develop highly functional products and application-oriented solutions for customer-specific applications. They optimize the end products and create added value for customers in the food, non-food and feed industries.

More than 400 employees work to achieve the company’s goal of high quality, responsible treatment of nature, customer orientation and reliability. At Crespel & Deiters, sustainability begins with purchasing: Only EU wheat is used, at least 75% of which comes from German cultivation. This guarantees that the raw material is free of genetically modified ingredients. In addition, the high-quality EU wheat is rich in nutrients and is characterised by high purity. The regional proximity keeps the amount of transport routes and emissions as low as possible and strengthens local agriculture.

Further information: www.crespeldeitersgroup.com or LinkedIn.

Company Contact

Crespel & Deiters GmbH & Co. KG
Heike Sander
Head of Marketing & Communications Crespel & Deiters Group Groner Allee 76
D-49479 Ibbenbüren

Tel: +49 5451 5000-381

heike.sander@crespeldeitersgroup.com

Red Rabbit nextfood.ai
Jochen Matzer
Hasenweg 45
22393 Hamburg
hello@redrabbit.de

Press Contact

akp Communications
Christina Landgraf
PR Consultant
Tannenstrasße 1a
D-69469 Weinheim

Tel: +49 6201 188 98 14
c.landgraf@akp-communications.com