The next generation
Following the retirement of the company founder, his son, Georg Crespel, who leaves the company two years later, and his son-in-law, Josef Deiters, take over the company management in 1868. Deiters further expands the company in the following years. Luise, his second wife, takes over the company management after his death in 1900. Their sons, Hugo and Gustav Deiters, are doing their military service during this time, and both complete an apprenticeship as merchants. They mutually take over operatins in 1909. The First World War breaks out a mere five years later, and the men have to go to the front line. During this time, their wives take over the company management. Maria, known as Mieke, and Luise Deiters guide the company’s fortunes through trying times. Due to the War, hardly any wheat is available. The women change the remaining production to livestock replacement food, fat-free cheese and raw materials for putty, paints and glue. In so doing, they succeed at keeping the company up and running in addition to supporting their employees and their families.