Wheat powder in every package size
In 1957, with its special “Der moderne Laden” [The modern store] exhibition in Cologne, Anuga – the worldwide leading food trade fair – set the course for the triumph of self-service stores. Whereas, in the past, customers had to stand in a queue at the shopkeeper, who would weigh the individual items and pack them for the customer, it was now possible to wander along the aisles in a store and individually pick the desired products from the shelves. This offered producers completely new sales potential but also meant an advancement as regards the product range and offer. Here, in 1960, Crespel & Deiters introduced a small package of Three Hares wheat powder which, from then on, was sold in transparent 250 g bags, also in so-called chain stores. Bakers and buying associations were still supplied with large bags of baking powder.